The Challenge
Ace of Fades Barber wanted a brand identity and website design that captured their distinct style and positioned them as the leading barber in Melbourne. The brand story, ‘Old School Meets Modern’, needed to be evident across the website.
Whilst Ace if Fades is every bit as masculine as its counterparts, this barbershop is inclusive of their female barbers and clientele. This point of difference needed to be obvious to website visitors.
The client requested that the website feature a live blog for content marketing purposes and connectivity to social media platforms. They also wanted to make their target audience keen to experience their barbershop and be able to make an appointment quickly.
The Solution
We designed a look and feel that strikes a balance between the traditional and the contemporary. To create the traditional look, black and white photography and retro styled icons were used. A dark colour palette gives off a distinguished, masculine tone.
The company's culture is a key point of difference. Photos of the stylish interior, barbers, cuts and tools were showcased sitewide to engage users in the experience of the brand and to position them as THE barber to go to.
To drive conversions, we designed a crystal clear path for visitors to do business with the company. Contact information, booking functions and a custom branded Google map are all easy to find.
