client

Ace of Fades

branding

Brand Identity Design
Photography

wesbite

Custom Website Design
Booking System 
Branded Google Map

marketing 

Blog Functionality
Lead Capture 
SEO Optimisation

DELIVERABLES

Brand Identity Design
Custom Website Design
Photography
 Branded Google Map 
Appointment System
Blog Functionality
Live Website
Barber website with online booking system
Barber website with online booking system
The Challenge
Ace of Fades Barber wanted a brand identity and website design that captured their distinct style and positioned them as the leading barber in Melbourne. The brand story, ‘Old School Meets Modern’, needed to be evident across the website.

Whilst Ace if Fades is every bit as masculine as its counterparts, this barbershop is inclusive of their female barbers and clientele. This point of difference needed to be obvious to website visitors.

The client requested that the website feature a live blog for content marketing purposes and connectivity to social media platforms. They also wanted to make their target audience keen to experience their barbershop and be able to make an appointment quickly.
The Solution
We designed a look and feel that strikes a balance between the traditional and the contemporary. To create the traditional look, black and white photography and retro styled icons were used. A dark colour palette gives off a distinguished, masculine tone.

The company's culture is a key point of difference. Photos of the stylish interior, barbers, cuts and tools were showcased sitewide to engage users in the experience of the brand and to position them as THE barber to go to.

To drive conversions, we designed a crystal clear path for visitors to do business with the company. Contact information, booking functions and a custom branded Google map are all easy to find. 
Most small businesses are losing money because they have an ineffective website. We help women in business get their website messaging and design right so that they avoid common website mistakes and attract more clients.
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location

Grey Lynn, Auckland,
New Zealand
Contact
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